Principles of Advertising (MKT 332)
Term: 2009-2010 Spring Term
Faculty
![](/ICS/ui/common/images/noPhoto.gif) |
Harry HowrenShow MyInfo popup for Harry Howren |
Monday 9:30 AM to 10:30 AM
Monday 10:00 AM to 11:00 AM
Tuesday 9:30 AM to 10:30 AM
Wednesday 9:30 AM to 10:30 AM
Wednesday 10:00 AM to 11:00 AM
Thursday 9:30 AM to 10:30 AM
Friday 9:30 AM to 10:30 AM
Friday 10:00 AM to 11:00 AM
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Schedule
Mon-Wed-Fri, 2:00 PM - 2:50 PM (1/11/2010 - 5/7/2010) Location: MAIN SJ 107
Description
This course is a comprehensive survey of basic principles and practices of advertising that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This course will provide a foundation for advanced advertising courses.