Sports Marketing and PromotionSports Marketing and Promotion (SM 331)
Term: 2013-2014 Fall Term
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed-Fri, 2:00 PM - 2:50 PM (8/12/2013 - 12/7/2013) Location: MAIN GYM 02
Description
This course explores basic marketing and promotional concepts that are applicable to sports and recreation. A major focus will be on students understanding the importance of public relations, sport consumer behavior, strategic market planning and marketing communications.