Sports Marketing and PromotionSports Marketing and Promotion (SM 331)

Term: 2015-2016 Summer Term

Faculty

	Derrick Antoine MitchellShow MyInfo popup for Derrick Antoine Mitchell
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	Office hours: Monday 9:00 AM to 11:00 AM Tuesday 12:00 PM to 2:00 PM Wednesday 9:00 AM to 11:00 AM Thursday 12:00 PM to 2:00 PM Friday 9:00 AM to 11:00 AM

Schedule

Mon-Tue-Wed-Thu, 1:00 PM - 2:50 PM (5/10/2016 - 6/21/2016) Location: MAIN GYM 02

Description

This course explores basic marketing and promotional concepts that are applicable to sports and recreation. A major focus will be on students understanding the importance of public relations, sport consumer behavior, strategic market planning and marketing communications.