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Course Information

Media Research & Theory (MCM 430)

Term: 2013-2014 Fall Term

Faculty

Jayme Bradford KinardShow MyInfo popup for Jayme Bradford Kinard
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Schedule

Mon-Wed-Fri, 3:00 PM - 3:50 PM (8/12/2013 - 12/7/2013) Location: MAIN MH 207

Description

Introduces selected trends in journalism and mass communication research, the logic of scientific research, and six basic approaches to conducting journalism and mass communication research: (1) survey, (2) content analysis, (3) experimental, (4) qualitative, (5) historical, and (6) legal. The course also provides the opportunity for developing a research proposal that may be the basis of the undergraduate or master’s thesis.