Course Information

Media Research & Theory (MCM 430)

Term: 2015-2016 Fall Term


Jayme Bradford KinardShow MyInfo popup for Jayme Bradford Kinard
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Mon-Wed, 3:00 PM - 4:20 AM (8/12/2015 - 12/12/2015) Location: MAIN HB 125


Introduces selected trends in journalism and mass communication research, the logic of scientific research, and six basic approaches to conducting journalism and mass communication research: (1) survey, (2) content analysis, (3) experimental, (4) qualitative, (5) historical, and (6) legal. The course also provides the opportunity for developing a research proposal that may be the basis of the undergraduate or master’s thesis.