Course Information

Advertising Copywriting (MCP 332)

Term: 2019-2020 Spring Term


Stephen Flanagan JacksonShow MyInfo popup for Stephen Flanagan Jackson
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Mon-Wed-Fri, 3:00 PM - 3:50 PM (1/7/2020 - 5/1/2020) Location: MAIN HB 127


A course for students who are interested in the fields of advertising, marketing, Internet sales, solutions, and public relations. Many students are on a career path to become copywriters, graphic designers, art directors and creative directors, and this course is fundamental training for those vocations. However, students merely interested in how advertising works can benefit from the course, and acquire the discipline needed to write persuasive copy. Advertising & Copywriting is a course designed to increase awareness of the advertising process, and to improve the ability to work with images and words to create powerful advertising messages