Course Information

Business Policy (MGT 434)

Term: 2017-2018 Spring Term


Wilhelmenia D LeeShow MyInfo popup for Wilhelmenia D Lee
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Students will learn about formulating, implementing and evaluating organizational strategy and policy in a complex business environment. Topics include objectives and strategic management of the business portfolio; analysis and diagnosis of the organization's external opportunities and threats and the internal competitive advantages or weaknesses related to its marketing, production, personnel and financial areas; strategy alternatives and choice (including acquisitions, mergers and diversification); and implications of strategy for organizational structure and change. Prerequisite: Senior Classification