Help

Course Information

Principles of Marketing (MKT 331)

Term: 2021-2022 Summer Session II

Faculty

Lena C PinkstonShow MyInfo popup for Lena C Pinkston
Email address is hidden, click here to email
 

Description

This course introduces the principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making