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Course Information

Principles of Marketing (MKT 331)

Term: 2022-2023 Fall Term

Faculty

Lena C PinkstonShow MyInfo popup for Lena C Pinkston
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Schedule

Mon-Wed, 5:30 PM - 8:00 PM (8/11/2022 - 10/7/2022) Location: MAIN SJ 110

Description

This course introduces the principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making