Principles of Advertising (MKT 332)

Term: 2008-2009 Spring Term

Faculty

	Harry HowrenShow MyInfo popup for Harry Howren
	Office hours: Monday 9:30 AM to 10:30 AM Monday 10:00 AM to 11:00 AM Tuesday 9:30 AM to 10:30 AM Wednesday 9:30 AM to 10:30 AM Wednesday 10:00 AM to 11:00 AM Thursday 9:30 AM to 10:30 AM Friday 9:30 AM to 10:30 AM Friday 10:00 AM to 11:00 AM

Schedule

Tue-Thu, 2:30 PM - 3:50 PM (1/13/2009 - 5/9/2009) Location: MAIN SJ 107

Description

This course is a comprehensive survey of basic principles and practices of advertising that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This course will provide a foundation for advanced advertising courses.