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Course Information

Managerial Marketing (OGMT 447)

Term: 2011-2012 Summer Term

Faculty

Carlson D AustinShow MyInfo popup for Carlson D Austin
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Schedule

Mon-Wed, 6:00 PM - 10:00 PM (6/4/2012 - 6/25/2012) Location: MAIN SJ 107

Description

Includes principles of marketing that need to be understood by managers in all areas in order to develop and utilize effective marketing practices are examined. Concepts of our global economy, including major social, psychological, and political influences, are explored and their marketing implications considered from a manager’s perspective