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Course Information

Managerial Marketing (OGMT 447)

Term: 2021-2022 Spring Term

Faculty

Lena C PinkstonShow MyInfo popup for Lena C Pinkston
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Description

Includes principles of marketing that need to be understood by managers in all areas in order to develop and utilize effective marketing practices are examined. Concepts of our global economy, including major social, psychological, and political influences, are explored and their marketing implications considered from a manager’s perspective