Help

Course Information

Sports Marketing and PromotionSports Marketing and Promotion (SM 331)

Term: 2016-2017 Fall Term

Faculty

Marcus AmosShow MyInfo popup for Marcus Amos
Email address is hidden, click here to email
 

Schedule

Mon-Wed, 1:00 PM - 2:20 PM (8/10/2016 - 12/10/2016) Location: MAIN GYM 01

Description

This course explores basic marketing and promotional concepts that are applicable to sports and recreation. A major focus will be on students understanding the importance of public relations, sport consumer behavior, strategic market planning and marketing communications.