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Course Information

Sports Marketing and PromotionSports Marketing and Promotion (SM 331)

Term: 2018-2019 Spring Term

Faculty

Marcus AmosShow MyInfo popup for Marcus Amos
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Schedule

Tue-Thu, 1:00 PM - 2:20 PM (1/7/2019 - 5/3/2019) Location: MAIN GYM 01

Description

This course explores basic marketing and promotional concepts that are applicable to sports and recreation. A major focus will be on students understanding the importance of public relations, sport consumer behavior, strategic market planning and marketing communications.